Sven E Carlsson

When looking at Sven E Carlssons theory of performance vs conceptual categories for  a music video, we felt that ours fell into the conceptual side. This was because when viewing our rough cut, our audience had different interpretations of certain scenes, in particular the ending. Our concept is simply a girl who felt the pressure of a certain appearance, suffering from  and eating disorder. However her illness isn't specified and is subtly implied. Our performance, is loosely connected to our narrative, depending on how the audience interprets the video. I think as a group, we enjoy making a conceptual video more then we would a performance, as we feel more emotional attachment and involvement to the idea.