Tuesday, 4 December 2012

Final Advert & Digipack

Yesterday saw the completion of our advert and digipack. After discussion over which photos to use, we decided on a close up for the front of the digipack, and a close up for our advert, all in the same location as our final video scene. We decided that it was best not to use some of our long shots as they looked more 'farmer-esque' then indie singer due the costuming. As well as this, we also thought that a close up was more personal, reflecting the subject of the song.

We also included logos and other features that followed the codes and conventions of the products. For example, basic features that are needed to make them professional - a bar code, record label logo etc. Other key aspects, such as a date release on the advert and a small picture of the album to show the audience the product were also used -bringing all the products together. 

Other photos we used were, scenery shots for the disk design, roses for the inside of the album and a mid-shot for the lyric sheet insert. The dark scenery picture on the disk kept it simple and related back to our night running scenes in our video. This went on top of more scenery pictures, however with lighting that was brighter then the disk. Lighting was something we played around with on a couple of pictures, by having a bright light coming into the picture, perhaps representing the new beginnings that could be seen in our video. 

The spine of our digipack, simply featured the scenery shots of trees, linking the back and front together.  

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