Overall Summary of Project

Overall as a group we felt that we all worked extremely hard and all had an important role in producing the overall project. We all agreed with the choice song and the particular genre, as we felt we could do a lot with this genre as it was well known to us all, also the subject of the video was something as a group we could all relate to because we focused around As a team we all made a huge amount of effort into this project we, all had  specific roles and aided each other in particular times with our strength and weaknesses. We felt that for the evaluation this was the hardest part of the project as we felt that we did not have enough time to evaluate all of our work such as the music video(rough cut and final cut) , digipak and advert. As a group we all worked well and there was no problems with us, we felt that we all worked well together and would happily work together again.

Final Cut Sienna Rose

Rough Cut Sienna Rose

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

Final Advert & Digipack

Yesterday saw the completion of our advert and digipack. After discussion over which photos to use, we decided on a close up for the front of the digipack, and a close up for our advert, all in the same location as our final video scene. We decided that it was best not to use some of our long shots as they looked more 'farmer-esque' then indie singer due the costuming. As well as this, we also thought that a close up was more personal, reflecting the subject of the song.

We also included logos and other features that followed the codes and conventions of the products. For example, basic features that are needed to make them professional - a bar code, record label logo etc. Other key aspects, such as a date release on the advert and a small picture of the album to show the audience the product were also used -bringing all the products together. 

Other photos we used were, scenery shots for the disk design, roses for the inside of the album and a mid-shot for the lyric sheet insert. The dark scenery picture on the disk kept it simple and related back to our night running scenes in our video. This went on top of more scenery pictures, however with lighting that was brighter then the disk. Lighting was something we played around with on a couple of pictures, by having a bright light coming into the picture, perhaps representing the new beginnings that could be seen in our video. 

The spine of our digipack, simply featured the scenery shots of trees, linking the back and front together.  

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Photoshoot Two

Due to our last photo-shoot losing light, therefore making the shutter speed slow down and not giving us the shots we wanted without blurring them. We took more photos in the same area as our final video scene, which put the location into context. We kept her outfit similar and simple, much like artists we researched - Birdy and Ellen Tondra from Daughter. 

We took more close ups for our advert and booklet inside the digi-pack. These were then edited on Photoshop to create the professional touch you would expect to see on any album or advert. As for positioning and facial expression, we told Amelia to keep her face neutral, as the song on our video is not something that can relate to a happy poppy photoshoot.

Best Shots

Photoshoot

Last night we attempted to complete a photoshoot for our advert and digipack. However because of the lighting going down too quick, many of our photos didn't work. This was also made worse by lack of focus on pictures. However we feel we still have a few shots that could work on the product. We will take more photos today to complete the set, then edit and place them in the digipack on Monday.

Video Completion

This week saw the completion of our final cut. After working hard to re film certain parts and editing repeatedly after school and in any free time last week, we finally got to see the end result. As a group we are happy with our final product. We felt that as the subject must be approached delicately, we captured the struggles of a teenage girl and her appearance in a subtle manner. This was extremely important to us, as the topic of anorexia is a subject has all affected us through our friends. Using just Sarah (the actress) and no other characters reflected the loneliness and personal side of the problem, which makes us think about what people are like behind appearances.

As the project has progressed we feel that the video has really made us think, and hopefully will make our audience feel what felt when making and watching it.

Film Equilibruim

As we decided on an appropriate ending, we looked at more music theorists. We decided that Todorovs theory does not really apply to our video, with us going against his five stage theory. As our video begins with the problem, the equilibrium is already broken and the problem needs to be restored at the end. However, because the song doesn't actually come to a conclusion, we didn't want the problem to be fully restored. We wanted to leave it up to the audience interpretation. This has led to our artist being used as some sort of 'hero' figure. From our rough cut, we found that the audience saw the performer in the end scene as perhaps a ghost/angel, helping the living with problem. However the audience won't find out what happens after the the performer is introduced in the narrative and offers some sort of help.

Diary Entry 34

Yesterday didn't turn out as expected, with us not staying back to complete editing. This was because the date coincided with parents evening as well as Abbie being ill. However we will use tonight as our time to place all other clips into the video timeline. This should leave us with enough time to edit everything else on Friday. On Friday we are also filming our end scene once and for all. This can easily be edited into place on Monday. Today we also planned some ideas for our Evaluation. As it approaches we want to be prepared with a range of ideas which will save us time in the long run.

Diary Entry 33

Today we continued editing, however we are staying back tonight to edit the bulk of the footage. This will help in hopefully completing most of the video by Friday. We plan to film on Sunday, which although leaves us with a very limited time, it is the only time our actress can film and should be achievable as long as we complete all other editing by Friday. Charlotte S and Matthew have continued planning for the digi-pack and advert, giving us a range of ideas for the final draft of them. 

Diary Entry 32

Today we basically just carried on from yesterday, with editing our video footage and planning the photo-shoot. We also Have been considering a new logo of just one letter, the first letter of her name 'S' would be appropriate, much like Rihannas 'R'. We hope to achieve this by finding and downloading more fonts which could also be an appropriate logo.

Diary Entry 31

Today was spent with Charlotte J editing and Charlotte S designing and planning the photo shoot. Matthew has also been helping with photo shoot planning. This meant creating an almost animatic style drawing for the shoot, with ideas for all categories under mise en scene. We decided that we would stay back tonight to complete more editing so that we could potentially finish on Friday. This will give us over the weekend to think of any extra touches that might make our final cut better. We also realised that we have the camera booked for Wednesday and Thursday which gives us just enough time to complete an end scene for the video as well as any extra clips we want to try out. 

Album Tracks

For our album tracks, we came up with a long list by coming up with any relatable random words a or phrase we thought could connote sadness, nostalgia or emotion in general.

• Antidote
• Me & You
• Time
• Medicine
• Do Wah Do
• Euphoria
• Balancing Heartbeat
• Glass Jars
• Jamie
• Fire Burning
• Crash
• Reunite
• I Am
• Blank Canvas
• Sun & Moon
• Back Home

From this list we will vote for our top 12 tracks which will relate to our artist brand image. 

Filming Last Night

Last night, we successfully filmed all of our remaining narrative. This has taken a lot of the pressure off, as now all we have to do is edit and finish the advert & digi-pack. We filmed at Charlotte J's house, a new location for us, however we planned all the props and room scenes that we would need. This was done particularly better then our rough cut as we have learnt that planning and carrying through mise en scene in the shot is highly important. Our second location was the Broadway road, using rule of thirds and camera movement to make the shots more interesting. It was also another night running scene adding the anorexia and over-exertion we want to come across with the character. 

DigiPack and Advert Development

After more research, we were inspired by Rihannas digi-pack for her album 'Loud' as well as Lana Del Rey photo-shoots  As our artist, Sienna Rose, has a flower in her name, we decided it would be a good idea, although cliched, to have our motif as a a rose. We decided that it would be a good idea to incorporate roses into our photo-shoot, we liked the look of this in Lana's photo-shoots against a plain background, however we will probably try out some close up shots with a hint of the roses in the shot. 

Album Title

To decide a album title we came together as a group, and decided that synonyms of medicine as well as extra words that could have some related meaning to the song, would work well as a title. We researched a host of words and then voted on our favorite. The list below is what we came up with, narrowing it down further to 'Antidote' and 'Sovereign'. Our final choice was 'Antidote' as we thought it had more relevance to the song. 

• Antidote
• Redemption
• Freedom
• Cure 
• Medicine
• Remedy
• Elixir
• Sovereign

Logo & Font

Our first logo and font, seen in the logo development post, has been changed. We decided it would be easier to download a font rather the transferring the original and changing it's colour. After consideration we found 'Brain Flower' on dafont.com. We thought the simple, sans serif font, represented a indie genre.This will be used on our advert and digipack.