Micheal Shore

Micheal Shore concludes that music videos often use stereotypical views, and overload a video with information. For example, to appeal to a male audience, producers often use attractive girls and fast cars. Despite this, we do not want our video to be too obvious and brash. We do use the stereotypical image, of teenage girls being unhappy and under pressure to look a certain way, however this isn't overworked in the video. We decided to concentrate more on the girls' personal problems, and her isolation in them, rather then a general pressure for all teenage girls. 

Diary Entry 27

Today was dedicated to creating a draft for our advert. After talking together as a group and with the teacher, we decided that our new performance footage, despite being more thought about, was not as good as our first shoots. This has lead to us deciding that we will re-shoot in the first location but change the position of furniture, mainly the piano. This will be moved into the center of the room, which will imitate  previous music videos we have looked at. 

When developing our advert, we have went back and looked at more from established artists to gain a better knowledge on  what would work for us. We decided that it would we should download a particular font to create the image we want, as well as making sure the advert is not too cluttered with information. 

Sven E Carlsson

When looking at Sven E Carlssons theory of performance vs conceptual categories for  a music video, we felt that ours fell into the conceptual side. This was because when viewing our rough cut, our audience had different interpretations of certain scenes, in particular the ending. Our concept is simply a girl who felt the pressure of a certain appearance, suffering from  and eating disorder. However her illness isn't specified and is subtly implied. Our performance, is loosely connected to our narrative, depending on how the audience interprets the video. I think as a group, we enjoy making a conceptual video more then we would a performance, as we feel more emotional attachment and involvement to the idea.

Diary Entry 26

Today we are editing our performance in Premiere and editing logo development feedback. This feedback will eventually lead us to our digipack and advert. As for editing our performance, we have found that we may have to film some more shots again, mas we tried to do some handheld scenes which worked well for some shots but not all. As well as that we didn't quite get as much footage as we wanted as we only had a limited time with the camera that night. 

Targets and Plans

We came up with a plan for everything we need to do to complete our project and a time frame for each action. This will be useful to keep us on track and complete everything we need to for a successful project.

•           Go through rough cut and decide what is and isn’t being kept for the final cut        (2 lessons)
•           Edit new performance footage and put it in the video                                     (2 lessons)
•           Convert new narrative footage and edit in Premier                                         (every lesson after it has been shot)
•           Work on the digi pack and advert                                                                       (every lesson)
•           Get feedback on all new parts of the project from our target audience                  (every few days, or once a week)

Diary Entry 25

Today we created a 20 day plan, to organise our remaining time on the project. This consisted of taking new footage, creating a professional digipack and advert. This lesson we are going through our video to decide what is and isn't being used in our final cut. We need to plan for our narrative filming as we have got our performance out of the way we have less to concentrate on. Now we have a plan for the next few days which will help us make better use our time. 

Diary Entry 24

Over the holidays, our filming did not go to plan. This was mainly due to not organizing our actors for the planned days. We need to think about our narrative more and develop specific scenes that do not seem right within the video. From our audience feedback watching our rough cut, particular scenes such as getting chocolate out of the fridge didn't look very professional, something we realised as a group and were also not happy with. Another aspect that we need to develop is the ending. This raised much debate as to what it represented, however we decided it would be better to let the audience see what they wanted to see. Despite this we need to reshoot the end, to improve lighting and to stop it from looking like a a advert from counselling. 

We decided that the best plan of action to get a suitable ending, is to do a few i find from our audience which is the best.